Get Ready
Identify the importance of tracking, and implement it into your campaign to accurately measure its impact.
1. Understanding tracking methods
You can track application events using a measurement Software Development Kit (SDK). Embedding this software suite enables conversion tracking, allowing you to measure and gain insights into user interactions with your app.
Google Analytics for Firebase
Firebase is Google’s app software development
kit (SDK) and analytics tool that allows app
developers to measure conversions.
Whether
you’re promoting Android or iOS mobile apps
through Google Ads, Firebase conversion tracking
allows you to assess the effectiveness of your
ads in driving both app installs and in-app
activity.
Find out more about Google Analytics for
Firebase.
Google Play
You can use conversion data from Google Play,
Google’s application directory, to see how
effectively your ads lead to Android app
installs and in-app activity. While it’s limited
to Android-only actions, you can directly track
performance within Google Play by connecting a
third-party analytics tool or adding code to
your app.
Find out more about Google Play tracking.
Third-party app tracking
You can import app conversion data from
third-party analytics providers to track and
measure mobile app conversions. Note that newly
imported conversion actions only report after
importing them into Google Ads, which applies to
Google Ads and your third-party analytics
provider.
Find out more about third-party app
tracking.
-
12.5%Boost12.5%Boost
Revolut sees 11.2% lower CPI, 12.5% boost in first opens by bidding on Firebase events
Revolut was able to lower CPI on iOS by bidding on Firebase.
12.5%Boost -
128%In-app actions128%In-app actions
Vinted gains 128% more in-app actions on iOS after switching to Google Analytics for Firebase
Vinted saw the immediate impact of transferring their bidding on Firebase with 92% increase in installs and 128% more in-app actions on iOS.
128%In-app actions -
71.5%more installs on iOS71.5%more installs on iOS
Calm sees significant improvement on App campaigns with Google Analytics for Firebase
Calm was able to improve the scale and efficiency of its ads by implementing Firebase tracking.
71.5%more installs on iOS -
x2Conversion ratex2Conversion rate
Mango improved mobile and app sales by using Firebase conversion tracking signals
Mango doubled its conversion rate by implementing App Deep Linking.
x2Conversion rate -
20%grow app orders20%grow app orders
Just Eat Takeaway.com grows app orders by 20% by migrating to Google Analytics for Firebase
“By migrating to Google Analytics for Firebase, we saw a significant and stable increase in the volume and efficiency coming from our campaigns.”
20%grow app orders -
71%reduction in cost71%reduction in cost
LIMIA sees a 71% reduction in cost per retained user after implementing Google Analytics for Firebase
LIMIA was able to set up actions campaigns with Google Analytics for Firebase in less than a week to acquire quality users with lower costs.
71%reduction in cost -
tROASWith FirebasetROASWith Firebase
Gaming company Godzi Lab improves ROAS with Firebase
Godzi Lab is launching App campaigns that optimize toward tROAS and scaling their existing user acquisition campaigns with Google Ads.
tROASWith Firebase
4. Useful resources
Here are some additional resources to help you get your campaign tracking right.
Get started with implementing Google Analytics for Firebase
Ready to dive into the details? Get started with Firebase.
Find Firebase guidance on the Google Analytics YouTube channel
About mobile app conversion tracking
This article explains the different types of mobile conversions and how to track them.
Well done! You’re now ready to take action
Ready to implement Firebase?