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Want to create a new Google Ads account?

You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Illustration of a line graph showing ad reach with audience spending insights.
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Audience reached
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Customise your YouTube media strategy

Get help with video planning, create media strategy, discover new audiences, lineups, and reach the right customers on YouTube and across the web.

Start using Reach Planner
Illustration of a line graph showing ad reach with audience spending insights.
70%
Audience reached
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Learn how Reach Planner works

Choose your audience
Find the right mix of ads
View key metrics
Explore cross-media impact

Choose your audience

Understand your audience and find ways to reach them

Define your ideal customers and learn the most effective ways to reach your audience on YouTube.

Find the right mix of ads

Find the right mix of ads

Once you’ve selected your audience, Reach Planner recommends the right combination of video ads for your objectives and budget.

View key metrics

View key metrics

In just a few clicks you’ll see key metrics like reach, frequency, views, or conversions for your defined audience. You can also make on-the-fly adjustments to see how your reach would change.

Explore cross-media impact

Reach Impact
TV+YT
TV
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Explore cross-media impact

Partnerships with trusted, third-party data providers in selected countries allow for cross-media, TV+YouTube scenario planning. Estimate the reach impact for different budget allocations.

Reach Impact
TV+YT
TV
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Start planning your campaigns today

Follow these steps to access Reach Planner and begin forecasting your media plans.

  • Go to Reach Planner

    In your Google Ads account, Reach Planner is available under the “Tools & Settings” menu within the Planning tab.

  • Create a new media plan

    Click the plus icon “+” to create a new media plan then click save when done.

  • Review your media plan

    After clicking “View Forecast”, review and customise your forecast to see how your campaigns may perform.

Go to Reach Planner
  • User interface showing what users will see upon first view of Reach Planner which is where to start.

    Go to Reach Planner

    In your Google Ads account, Reach Planner is available under the “Tools & Settings” menu within the Planning tab.

  • User interface showing how to save a new plan within Reach Planner.

    Create a new media plan

    Click the plus icon “+” to create a new media plan then click save when done.

  • User interface showing what users would see after clicking “View Forecast.”

    Review your media plan

    After clicking “View Forecast”, review and customise your forecast to see how your campaigns may perform.

Learn more about how to use Reach Planner

Advance your video ads expertise with online Skillshop Courses

Find instructions and best practices on Reach Planner from Help Centre

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.

Conversions
+200
R
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Performance Planner

Create a plan for your campaigns, understand how changes might affect performance, and make the most of your budget.

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Google Ads Mobile App

Stay connected to your campaigns on the go, monitor your campaigns in real-time, and take quick action to improve performance.

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Insights Page

Grow your business with insights and trends that are tailored to your business.

Learn more