Example text ad for home furnishings next to graph showing benchmarks across a date range

Prove ad impact with conversion measurement

Google Ads helps advertisers prioritise privacy while measuring which ads drive customers to take an action – like making purchases or signing contracts.

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Tagging

Offline Conversion Import

Enhanced Conversions

Consent Mode

Tagging

Ad example next to a mobile phone showing a shopping purchase confirmation page

Build your digital foundation

Tags facilitate accurate measurement across your website into Google Ads. Use the Google tag or Google Tag Manager to measure web activity while protecting privacy.

Offline Conversion Import

Import offline actions

Offline conversion import connects your CRM to Google Ads so you can attribute actions that happen outside of your website, like completed applications or signed contracts, back to your ads.

Enhanced Conversions

Abstract illustration showing relationship between users and conversions

Get a more comprehensive picture

In a world with fewer cookies, enhanced conversions allow tags to use hashed user-provided data in a privacy-safe way to give you a more accurate view of how people convert.

Consent Mode

Preserve measurement and protect privacy

If you’re operating in the European Economic Area, United Kingdom or Switzerland, Consent Mode adjusts your website tags based on cookie consent choices and conversion modelling to solve for unknowns.