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Want to create a new Google Ads account?

You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
Sign in Start now
Sign in Start now

Want to create a new Google Ads account?

You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
Start now
Example of shopping ads showing a colourful rug and green sofa
Home decor
Terra Washable
Wool Rug
example-business.com
R5,979
(75)
Vintage Velvet
Sofa
example-business.com
R31,073
(111)

Show off your products

Sell products to the shoppers who matter most – the ones looking for what you offer, whether they’re at home, on the go or in store.

Learn more
Example of shopping ads showing a colourful rug and green sofa
Home decor
Terra Washable
Wool Rug
example-business.com
R5,979
(75)
Vintage Velvet
Sofa
example-business.com
R31,073
(111)

Reach the right shoppers with the right products

Meet your goals
Showcase your products
Optimise

Meet your goals

UI of the goal selector

Success starts with choosing the right goal

With our product advertising, you can promote your online and local inventory, find better qualified leads and boost traffic to your website or physical shop.

UI of the goal selector

Showcase your products

UI of the ad type selector

Show off your inventory with photos and more

Shopping ads are more than just text – use a photo of your product, plus a title, price, shop name and more.

UI of the ad type selector

Optimise

Graph showing performance clicks

See what’s working. Fix what’s not.

Our tools and detailed reports can tell you what’s working, what isn’t and how to improve your results.

Graph showing performance clicks

Get started in three steps

We know it’s not easy to get started with a new campaign. Click on the text below to learn how to get started.

Learn how

Upload your products

Upload your product data to Google Merchant Centre, so shoppers can see your inventory.

Create your campaign

Link your Google Merchant Centre and Google Ads accounts, then create your product advertising campaign

Set your budget

Decide on a monthly cap. You’ll pay when people click through to your site or view your inventory.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.

A text ad for a bank

Search ads

Show up when people search for businesses like yours on Google and only pay when they click.

Learn more
An ad for a travel company

Performance Max

Achieve your goals across all of Google’s ad channels and inventory with a single campaign.

Learn more
A diverse group of young friends talking and having fun at urban skate park.

Demand Gen campaigns

Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action.

Learn more