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Want to create a new Google Ads account?

You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Want to create a new Google Ads account?

You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
Start now
An example ad for a ‘modern furniture’ search and resulting ad

Be just a Google Search away

With billions of searches per day on Google, you can use Search ads to make sure potential customers notice your brand, consider your offerings and take action.

Start now
An example ad for a ‘modern furniture’ search and resulting ad

Reach the right people with Search ads

Keywords
Bids
Ads

Keywords

A mobile search for ‘modern furniture’.

Reach people searching for your business

People are constantly turning to Google Search for answers – what to do, where to go, what to buy, how to do things. Your keywords help you show up when people search for what you offer.

A mobile search for ‘modern furniture’.

Bids

A graph that shows performance over time
Performance
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RR

Achieve your performance goals

Google Ads uses auction-time bids to determine which ads to show. Reach more potential customers and meet your goals by setting bids that make sense for your business.

A graph that shows performance over time
Performance
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Ads

An ad for Modern Design & Co shows up during a ‘modern furniture’ search.

Highlight your products and services

Connect with potential customers in the moments that matter. With Search ads, you can customise your message and showcase what you have to offer as people search on Google.

An ad for Modern Design & Co shows up during a ‘modern furniture’ search.

Get started with Search ads

Google Ads makes it easy to show up when people search for what you offer. Tap into these modules to learn how to get started with Search ads.

  • Choose the right keywords to reach relevant searches

    Keywords match your ads with the terms people are searching for. To make the most out of Google’s AI, use broad match with Smart Bidding to reach more relevant searches expected to perform within your goals.

  • Set precise bids for every single search with Smart Bidding

    Bidding helps you connect with customers while managing your budget. Smart Bidding uses machine learning to automatically set bids that help you reach your performance goals, maximise ROI, and save time.

  • Show the right message with responsive search ads

    Powered by Google’s AI, responsive search ads can help you show the right ads to the right people. To make your ads even more helpful, include assets like sitelinks and images.

Get started
  • UI showing monthly search volume for several related keywords
    Keyword
    Monthly searches
    Florists Cape Town
    100 - 1K
    Flower delivery
    100 - 1K
    Best florist Pretoria
    100 - 1K
    Add keywords

    Choose the right keywords to reach relevant searches

    Keywords match your ads with the terms people are searching for. To make the most out of Google’s AI, use broad match with Smart Bidding to reach more relevant searches expected to perform within your goals.

  • Example of a text ad and related pricing scale
    R1,177
    Ad
    example-business.com
    Modern Design & Co
    The best modern furniture essentials for your home.
    R
    RR

    Set precise bids for every single search with Smart Bidding

    Bidding helps you connect with customers while managing your budget. Smart Bidding uses machine learning to automatically set bids that help you reach your performance goals, maximise ROI, and save time.

  • Example of two related ad types

    Show the right message with responsive search ads

    Powered by Google’s AI, responsive search ads can help you show the right ads to the right people. To make your ads even more helpful, include assets like sitelinks and images.

Learn more about Search ads

Check out this collection of resources to find thought leadership, tips and best practices to help you succeed with Google Ads.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.

An ad for a travel agency

Performance Max

Achieve your goals across all of Google’s ad channels and inventory with a single campaign.

Learn more
A diverse group of young friends talking and having fun at urban skate park.

Demand Gen campaigns

Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action.

Learn more
A video ad for a bank

YouTube ads

Reach potential customers where they’re watching and grow your business. Get started now – and start getting results.

Learn more