Illustration of a line graph showing ad reach with audience spending insights.

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Audience Reached

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Customize your YouTube media strategy

Get help with video planning, create media strategy, discover new audiences, lineups, and reach the right customers on YouTube and across the web.

Start using Reach Planner

70%

Audience Reached

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Learn how Reach Planner works

Choose your audience

Find the right mix of ads

View key metrics

Explore cross-media impact

Choose your audience

Understand your audience and find ways to reach them

Define your ideal customers and learn the most effective ways to reach your audience on YouTube.

Find the right mix of ads

Once you’ve selected your audience, Reach Planner recommends the right combination of video ads for your objectives and budget.

View key metrics

In just a few clicks you’ll see key metrics like reach, frequency, views, or conversions for your defined audience. You can also make on-the-fly adjustments to see how your reach would change.

Explore cross-media impact

Reach Impact

TV+YT

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Explore cross-media impact

Partnerships with trusted, third-party data providers in selected countries allow for cross-media, TV+YouTube scenario planning. Estimate the reach impact for different budget allocations.

Reach Impact

TV+YT

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A Google Ads customer chats with a helpful Google Ads Expert

Partner with a Google Ads expert to set up your first campaign

We’ll get you up to speed on the latest platform updates
We’ll design a media plan that makes the most of your budget
We’ll help you launch your first campaign with hands-on guidance

Start now

Start planning your campaigns today

Follow these steps to access Reach Planner and begin forecasting your media plans.

Go to Reach Planner

In your Google Ads account, Reach Planner is available under the “Tools & Settings” menu within the Planning tab.
Create a new media plan

Click the plus icon “+” to create a new media plan then click save when done.
Review your media plan

After clicking “View Forecast”, review and customize your forecast to see how your campaigns may perform.

Go to Reach Planner

User interface showing what users will see upon first view of Reach Planner which is where to start.

Go to Reach Planner

In your Google Ads account, Reach Planner is available under the “Tools & Settings” menu within the Planning tab.
Create a new media plan

Click the plus icon “+” to create a new media plan then click save when done.
Review your media plan

After clicking “View Forecast”, review and customize your forecast to see how your campaigns may perform.