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Want to create a new Google Ads account?

You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Schedule a meeting Sign in Start now
Call for sign-up help Mon—Fri, 9:00am—6:00pm IST

Want to create a new Google Ads account?

You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
Privacy
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Reach your goals with Google Ads privacy-preserving solutions

Together, sitewide tagging, enhanced conversions for web and Google Analytics allows you to make the most of your first-party data to more accurately measure campaign performance and drive results.

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How these solutions work together

These solutions work in sync to generate and use first-party data, helping you and your account’s automated solutions optimize ad performance.

  • Customer clicks ad

    Sitewide tagging sets first-party cookies to measure website engagement and observable conversions, helping you understand which keywords, ads, ad groups, and campaigns are best at driving valuable customer activity.

  • They browse your website

    Google Analytics offers a complete view of the customer journey and uses machine learning to predict actionable insights that can help you optimise your marketing strategy.

  • They make a purchase

    Enhanced conversions for web fills gaps when conversions can’t be linked to ad interactions.

  • A cursor clicks on a Google Ad for a jumper.

    Customer clicks ad

    Sitewide tagging sets first-party cookies to measure website engagement and observable conversions, helping you understand which keywords, ads, ad groups, and campaigns are best at driving valuable customer activity.

  • A product page for the jumper being sold in the Google Ad.

    They browse your website

    Google Analytics offers a complete view of the customer journey and uses machine learning to predict actionable insights that can help you optimise your marketing strategy.

Benefits of Google Ads privacy-centric solutions

  • Measure performance

    All four solutions work together to build and recover as much first-party data as possible, using machine learning to fill measurement gaps.

  • Reach your audience

    First-party data can be used to build rich audience lists with Customer Match to deliver the most relevant experiences to your customers.

  • Optimise campaigns

    Accurate first-party data measurement gives you richer insights and helps automated solutions like Smart Bidding optimise toward your goals.

  • Focus on trust

    Google Ads aim to keep people safe with products that are secure by default, private by design, and put users in control.