About
Savings.com turned to Google’s Target ROAS bidding strategy to ramp up high-value sales for its clients.
Savings.com, Inc. is an online destination that offers coupons and deals that are redeemable at nationally recognized merchant web sites and stores.
Statistics
30%
increase in conversions
~30%
increase in gross profits at target ROAS
Goals
- Savings.com wanted to drive incremental coupon redemptions while maintaining its ROAS.
- The brand sought to maximize profits from its digital campaigns—even if it meant increasing its ad spend.
- Savings.com aimed to save time for its campaign managers by reducing their need to monitor multiple Google Ads bid adjustments for location and audience.
Approach
- Savings.com tested 32 campaigns with Google’s Target ROAS (tROAS) bidding strategy and compared results with its own manual bidding efforts.
- Smart Bidding allowed Savings.com to set unique bids for every auction while optimizing against a wider range of contextual signals.
- tROAS consistently optimized campaigns across all devices toward an aggressive target ROAS, and maintained that ROAS once it was reached.
- With the success of tROAS Smart Bidding, the brand increased its campaign spend, continues to bid more strategically, and now gets more high-value conversions.
“The tROAS bid strategy consistently drove an increase in high-value conversions while maintaining the desired campaign ROAS.”
– Tim Katlic, Director of Marketing at Savings.com