Measuring Success

Google Ads metrics definition guide

Online advertising metrics show you how your ads are performing in real time, so you can tell if they’re achieving the goals you set out to help your business grow. What you hope to achieve with your advertising determines which Google Ads metrics you should focus on — and this guide will introduce you to them all.

Get definitions on the different types of metrics, as well as detailed instructions on tracking and calculating them. From measuring your website traffic, to your return on investment, to how much each conversion is costing you, it’s all information you can use to make sure your advertising is working the way you want.

In this guide, you’ll learn:

  • The different types of metrics that can be important when marketing your business
  • Determining which metrics to focus on based on your goals

Call an expert:


*Free setup support from our Google Ads team when you invest $10/day or more. Hours: Mon-Fri, 9am-9pm ET.

google ads icon

Get even more with Google Ads

Grow your business with Google Ads

  • Get your ad on Google. And beyond.
  • Stay local or go global.
  • Reach the right people at the right time.
  • see all benefits  

Suggested Reads